The very last thing branding should be is confusing. In the early days of ideating RUDD, I had so many random doodles of different fonts and logo designs. I drove myself a little crazy feeling like I had to decide on one thing to stick with from here to eternity, but obviously that is just not true.
Most brands we know and love have an evolution of their brand and/or brand story. Some big-name brands even started in a wildly different industry then where they are today. Take the brand Samsung for example; they used to be a grocery store!
The take away here is that evolution and expansion is beautiful when it comes to business and creating. I really enjoy the endless possibilites of what can fall under RUDD's umbrella. I certainly don't want to confuse anyone when it comes to RUDD's brand story I simply want to- create.
And so I'm happy to share in one place a few of RUDD's faces from 2020 to 2024:
Truly looking forward to what else is in store.
With love and light always,
Zoe
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