So... about
RUDD officially launched in April 2020 as a slow-fashion streetwear brand, and has since moved from streetwear to nail care. Driven by our commitment to sustainability and celebrating individuality we've transitioned into creating high-quality eco-conscious nail care products, where creativity and self-care link up.
Founder Zoe Ruddock's love for nail care is a legacy passion, inspired by her mother’s past career as a nail technician. Understanding from a young age the self-care ritual of nail care, whether performed at home or in a salon, is a cherished practice for millions.
We’re here to inspire, educate, and provide good-for-you, high-quality nail care that ensures your nails remain strong and healthy in between salon visits and for general maintenance. We proudly offer thoughtfully crafted products that enable creativity for your manicures and pedicures, making DIY nail care a stress-free and fun experience for all. It doesn't hurt to have good-looking products in your nail care collection either ;)
Join us in embracing this new era within the conscious beauty space, where we empower you to prioritize your nail health while nurturing your creativity.
FOUNDER FUN FACTS
The name RUDD is pronounced "RUH-D" (rhymes with “mud”) which is, founder, Zoe Ruddock's high school nickname & part of her family name RUDDock
Zoe’s mother is a master cosmetologist who worked as a nail technician in Miami Florida back in the late 80's and early 90’s (she even had a sprinkle of celebrity clients)
Zoe graduated from nail school on September 30th, 2024
... and became a licensed nail tech in November 2024 💅🏽
INTENTIONAL IN ALL WAYS, ALWAYS.
“RUDD is a fusion of my self-expression, creativity, and the evolution of both.”
-Zoe Ruddock
Proud to be:
#AmericanCaribbeanowned #Blackowned #Womanowned
